This is the very last edition of the Advanced Dive!
The Advanced Food & Design Dive has been growing, evolving, and quietly changing lives since 2020. Always as the next step after the Food & Design Dive.
Now that the Dive has reached its final chapter, this one follows. This edition will be the very last.
So if you’ve ever thought “one day I’ll do it”—this is that day. Procrastination officially has no excuse left.
And because it’s the final round, you receive something that will never return either:
six free one-on-one coaching calls with Marije when you join the professional/base course. Six deep dives inside the dive. No afterparty like this again.
inspired
to take the next steps in food and design
passionate
to explore your own possibilities
excited
to start deepening your professional skills
determined
to make a difference as a food creative
step into your unique position
Imagine being able to:
- Become an expert in Food and Design
- receive personal guidance and support from Marije
- join live sessions with your peers to learn and reflect even more on different angles
- develop your personal food and design project, step-by-step and create something real to use in your own practice and to make money with
- increase your confidence in Food and Design so you can find your unique position in the field and stand out professionally
For food and design dive graduates and creative- and culinairy professionals
The Advanced Dive is for alumni of the Food and Design Dive and for professionals who are:
- Food creatives who are just starting with their first steps
- Food educators who want to make their profession more creative
- Food designers who are already active in the field and want to professionalize their business
- Food lovers who want to become better at implementing creativity with their food skills
- Food concept designers who want to take their practice to the next level
This is the natural next step after finishing the ‘Food and Design Dive’ course or when you want to professionalize.
Starting on 16th of January 2026 , you are going to go deeper and focus more on your own practice. Following Marije’s journey and learning her steps to fast-track your profession.
This advanced course takes you to the next level where you will get guidance and space to develop your own project in a tangible, meaningful and communicative way so that you can professionalise your practice and end with a real project to sell.
The Advanced Dive is more focused on personal guidance to create your personal tangible project. The Advanced dive is structured differently to the dive as you’ll get weekly inspirational classes combined with extensive personal feedback and guidance laced with small assignments to keep the flow going.
There is not a comparable course in the world as the personalized guidance provides a unique trajectory for each student.
Structure and content
A 12-week guided journey into your own Food Design practice
The Advanced Food & Design Dive is a 12-week guided trajectory for people who don’t just want to learn about food design — but want to create their own food design project from the inside out.
Over the course of twelve weeks you develop:
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Your own concept
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Your own design language
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Your own relationship to food as material, medium and message
You don’t follow templates.
You don’t copy styles.
You build something that is unmistakably yours — with personal guidance by Marije throughout the entire process.
This program is not about speed.
It is about depth, precision, courage and clarity.
WEEK 1 — Creative Research & Exploration
What does it actually mean to create? And how do you start — when there is no brief yet?
This week is about:
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How creative research really works (beyond Google and Pinterest)
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How to research in a way that suits your mind
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How to work with intuition and structure
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How to recognize fertile questions instead of forcing answers
You explore:
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Your fascinations
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Your irritations
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Your personal entry point into food
➝ Includes a personal guidance session
WEEK 2 — Ephemeral Design
What does it mean to work with food as a disappearing material?
This week you investigate:
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Designing with time, decay, transformation and disappearance
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When a design is “finished” if it melts, rots, gets eaten or changes
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What your responsibility is as a designer when nothing is permanent
This week often shifts how people relate to:
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Control
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Perfection
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Letting go
➝ Includes a personal guidance session
WEEK 3 — Aesthetics & Shape
Food design is not just conceptual — it communicates through form.
This week is about:
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How shape, color, texture and composition speak
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How aesthetics carry meaning without words
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Why “how it looks” is never superficial
You explore how:
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Your visual language either strengthens or weakens your concept
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Your choices become messages
➝ Includes a personal guidance session
WEEK 4 — Experience Design
Food almost never exists just to be looked at.
This week focuses on:
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Designing interactions
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Designing sequences
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Designing participation
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Designing attention
You will learn how to:
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Build an experience instead of a static object
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Shape what someone feels, does and remembers
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Create impact without spectacle
➝ Includes a personal guidance session
WEEK 5 — Concept Creation
This is the week where everything starts to crystallize.
You work on:
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What a strong concept really is
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How to avoid the obvious
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How to choose depth over decoration
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How to cut through hundreds of ideas without killing your soul
You learn how to:
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Sharpen instead of pile up
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Choose without shrinking your vision
➝ Includes a personal guidance session
WEEK 6 — Emotional Design
Meaning is not added at the end.
Meaning is what people feel.
This week explores:
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How food connects to memory, fear, comfort, shame, joy and longing
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How to design for emotional impact without manipulation
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How to create authenticity in a world full of generic experiences
You learn:
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Why some concepts stay with people for years
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And others evaporate instantly
➝ Includes a personal guidance session
WEEK 7 — Prototyping
This is where thinking must become real.
This week is about:
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Translating ideas into testable forms
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Making instead of overthinking
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Allowing your design to talk back to you
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Learning through failure, friction and surprise
You will:
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Build
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Test
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Adjust
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Rebuild
➝ Includes a personal guidance session
WEEK 8 — Social Urgencies
This week zooms out:
How does your work relate to:
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Education
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Care
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Inequality
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Climate
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Health
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Culture
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Power
You explore:
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Where your work touches the larger world
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What role you are (consciously or unconsciously) playing
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What responsibility you do — or do not — want to take
➝ Includes a personal guidance session
WEEK 9 — Detailing & Atmosphere
Atmosphere is not decoration.
It is the invisible layer that makes a project believable.
This week is about:
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Refinement
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Editing
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Balance
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Rhythm
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Sensory coherence
You work on:
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The small choices that make a big difference
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What to remove instead of add
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When your project is “enough”
➝ Includes a personal guidance session
WEEK 10 — Details and nonsense in Food & Design
Here we stop pretending design is neutral.
This week explores:
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The power of weird
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Manipulation vs. invitation
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The unseen magic of details
You examine:
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How to go from a nice project to a captivating project
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How to keep your own creative engine running
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How to do branding in a personal way
This week shows something delightfully unexpected.
➝ Includes a personal guidance session
WEEK 11 — Positioning, Context & Professional Direction
A project does not exist in a vacuum.
This week is about:
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How your work positions itself in the world
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Where it belongs (art, design, education, hospitality, health, activism, research)
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Who it is for — and who it is not for
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How your voice becomes readable to others
This is where:
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Confusion becomes direction
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And instinct becomes articulation
➝ Includes a personal guidance session
WEEK 12 — Presentation, Translation & Next Steps
➝ This final translation week was missing and is crucial
A project only truly exists once it can be shared.
This final week focuses on:
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How to present your work without killing its soul
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How to translate process into communication
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How to speak about your work without turning it into marketing sludge
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How to take your project into the world after the program
This is about:
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Ownership
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Confidence
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And not shrinking at the finish line
➝ Includes a final personal guidance session
What Participants Actually Leave With
By the end of these 12 weeks, participants don’t just “have an idea”.
They leave with:
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A deeply developed personal food design project
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A repeatable creative method
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A clearer sense of authorship
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A stronger relationship to food as material and language
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And a new level of courage in making choices
This is not a course that teaches you what to think.
It teaches you how to think, make, test, refine and stand behind your work.
Melanie Niece creative catererMarije has really helped me to take my next steps in my career. I have always been excited about food, but I just needed someone who could give me the right reflection and Marije does that in such an infectious and kind way. Through that, I got encouraged to go out of my comfort zone, gain more confidence and even helped me to higher my rates. Since working with Marije, I have doubled my income.
What do you get for your investment?
Weekly lessons to develop your skills in food and design. Plus:
- Weekly sessions with personal guidance
- Live sessions will always be accessible to watch whenever you want
- Weekly challenges that build on top of eachother so you can create your own final project
- Join a community of like-minded people who also work on their personal projects, to learn from each other and connecting
- Q&As with Marije and always the possibility to ask questions in between in our private group
- How to set up to start earning money with your work
- A bonus to get a free seat in the Bite A Day project. One full year of food inspiration!
- A bonus to get six extra, private coaching calls- free! With the professional – base course
Starting at Just €240 a month*, you can create a real and long-lasting change in your life, to stand out in the crowd and make your food and design business grow.
(based on the 9 months payment plan. Get in touch for details)
Join us today to save your seat in this
one-of-a-kind experience
Be one of the first in the world to benefit from Marije Vogelzang’s expertise and creativity. Few people have a chance to combine their passion with their work to create a lasting legacy that can change the world. This is yours.
Still on the fence?!
Even more reasons you should join Advanced Dive NOW.
ADVANTAGE
By investing in yourself you create an advantage to your competitors.
PROFESSIONAL
The advanced dive is aimed to help you to professionalize your practice.
PERSONAL
You will get personal guidance and feedback so you can develop on your own level.
CONNECTED
You will join a group of likeminded people who you will learn from and connect with.
FUN
Just as the Food and Design Dive, the Advanced Dive is amazingly fun and full of nice challenges to create step-by-step.
FLEXIBLE
The advanced dive is made for people who work or study and is set up to be flexible and doable next to your daily activities.
ON YOUR LEVEL
Whatever your level is, you will learn and grow step-by-step due to the personal approach of the course.
INCLUSIVE
It’s for you no matter who you are. Chefs, scientists, students, foodies… Advanced Dive is for everyone of any level that wants to combine their love of food and design.
MAKE A DIFFERENCE
If you want to leave your mark on the world or make people’s lives better, you can do it through Food and Design. It’s a career that can pay you back as much as you give.
EXPERT
You’ll be learning from Food and Design pioneer, Marije Vogelzang. There’s no point in studying food design from anyone else when you have a chance to study with the Grand Dame of them all!
ANYWHERE
The ease and clarity of the Advanced Dive allows you to study anywhere you have access to the internet. You can be hit with life altering inspiration in the grocery store line and share it instantly with your new best foodie friends.
Where could you be in 12 weeks?
Join the Advanced Food & Design Dive now and you will be be able to make a difference through food and innovation.
OR you could continue searching for direction and inspiration…
THE CHOICE IS YOURS.
You can now join for just €240/month (students) or €340/month (professionals) based on a 9 month payment plan. get in touch if you’d like to use this offer.